Collaborations

The term casual society is a sociological term derived from scientific study and theory. It suggests that fashion tribes, otherwise known as “Casual Societies” originate from relatively small, definable areas. These subcultures with the help of music tend to spread rapidly across towns and cities and eventually across the British Isles, then onto the continent via the media. Casual Societies come together loosely for a common cause based around shared interests, values, and beliefs, whether that be fashion, music, arts, politics or other expressive events that can draw individuals together.

We believe that truly embracing a culture of diversity and inclusion, we will benefit by not limiting our ability to attract the very best talent. And by doing so we will create a narrative which will resonate with our customers as a brand that understands what's important to them.

Our B2B aims and ambitions long-term, is to capture the attention and imagination of the mega online retailers such as Selfridges, Farfetch, Matches, Mr. Porter and others who deliver well established routes to the European single market and the USA.

Our ethos of quality over quantity will illuminate our point of difference, not only in the goods we produce, but also in the influencers and affiliates we choose to work with, the values they hold, and the goodwill initiatives they choose to support.